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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640
USA

773.271.1990

We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.

Blog

Insights, inspiration and opportunities to create a more vibrant and resilient future.

INSIGHT: Why Do This?

Peter Nicholson

Remembering Fun
Strategy matters. This summer marks the 13th year since Foresight set out to change the world. Of course, in so doing, the world changed us. With a staff reliant on regular paychecks, financial stability matters more than when we had a smaller crew. I’d like to think that becoming “established” has meant that we’ve become more intentional rather than more conservative. We’ve been formalizing a framework for assessing what self-generated projects we’ll undertake. In the earlier days, it was easier to choose to do something because it would be fun. Whether a citywide sustainability-themed scavenger hunt, forward-looking design competition, or monthly gathering of environmentally-minded others, projects that became strategic often began with “that sounds fun.” As we blaze ahead with greater efficacy and focus, it’s important to remember that in our well-considered framework, there always should be a place for the unreasoned, for the "just because," for the “that sounds fun.” You never know where such impulses might lead. Even if they go nowhere, we'll at least have had a good time doing them, which should always be part of the reward.