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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

INSIGHT: The Responsibility Generation?

Peter Nicholson

Essential Resources
We take the future for granted. As my income has increased, I’ve been striving to support more enterprises whose output I value. Having worked in various parts of the nonprofit sector, I know the importance of the regular monthly donation, or annual season subscription to an organization’s stability. There are experiences and services that are just as worth paying for as nice homes, clothes, and furniture, whether it be an engaging public television show, dynamic dance performance, or deftly constructed news article. We need to deflate the mirage of benefits without payment. I get perturbed when I see affluent friends constantly seeking discounted or free work arounds when they could easily pay full price. My own challenge is convincing people of the imperative to support efforts to insure a more resilient and sustainable future when the demon (i.e. carbon) is invisible and timeline long (i.e. 5-30 years). More immediate and tangible issues have the upper hand. By the time climate change gets “real,” it will be too late. Firstly, we need to understand the imperative to invest and, secondly, the need to support both a short and long game. A vibrant and durable future isn’t free, just as the privileges and benefits I enjoy today were paid forward by many others. What we can’t afford is for those of us in a position to do something to defer the responsibility.