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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640
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We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.

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Insights, inspiration and opportunities to create a more vibrant and resilient future.

INSIGHT: A Progressive Practice?

Peter Nicholson

Do No Harm
Designers are the problem. I am a designer. Becoming one empowered me with a broad set of powerful tools, but also a profound responsibility. The discipline can breed a largely unquestioned, unacknowledged and unintentional arrogance. It becomes easy to respond more to the drive and ability to create rather than the imperative to question and understand. While I firmly believe that the practice of Design is a prerequisite for fostering greater sustainability, it’s also what has contributed to impending stresses. Attempts to shift modes of practice are challenged by market forces disinterested in sustainable innovation. Whatever impulse practitioners might have to evolve is subjugated to the client’s narrow parameters for more of the same. In order to realize more of its restorative rather than destructive potential, Design needs to be fundamentally reconsidered, re-principled, redesigned, in terms of its methods, clients and foci. The true power of the discipline may not reside in what new artifacts it can create, but rather in how it might reconfigure itself and begin to restore what it has undone.