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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

INSIGHT: From Where Do We Learn?

Peter Nicholson

Mastering Sustainable Innovation
Virtuosity is inherently restless. It’s also rarely, if ever, considered in the context of Design. Recently, I attended performances by artists of incredible skill and exceptionally refined talent. The exhilaration of the experiences originated from both their mastery, and the depth of expression that enabled. Three pursuits dominated my childhood: springboard diving, downhill skiing and playing the cello. For each, I had my heroes whose talents inspired my own. The discipline of learning and practicing taught me about the challenges of dedication, as well as the place from which fluency and beauty arise. Sustainability initiatives are too nascent and variable for me to have ever considered it in this same context. What does the virtuoso sustainability innovator look like? An absurd question, or so I thought, until these amazing performers took me places. They accessed doors of perception, subtly refocusing perspective and inspiring shifts in what we should aspire to, which is the radical power of such broad, probing, and refined fluidity.