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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

INSIGHT: Can This Be Improved? 

Peter Nicholson

Why Yes, Yes It Can
I've started catching up. I've abandoned the fantasy that I'll ever get everything done. Having more to do gets me up in the morning. The trick is not to miss anything important. In this way, sustainability pursuits are both useful and exhausting: there's always more to do. Which isn't to say I don't have the dream of one day waking up and realizing everything has become well-designed and efficient. As one friend recently observed, "That's the difference between me and you, I love the way the world is." It is not so much that I don't appreciate the present, as that I am inherently inclined to see the potential for what could be. What engages me isn't so much our current state, as realizing something new and better. I'm an innovation junkie, which can be annoying; nothing seems good enough. I try, often unsuccessfully, to keep that tendency in check. Vacations can help me suspend my critical mind, at least temporarily (I can see my family rolling their eyes). As the world of work responsibilities came rushing back last week, I only wished the one I had just taken would have been longer. Apparently, even these could be improved.