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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

INSIGHT: The Perfect Storm Requires...?

Peter Nicholson

Balancing "Problems" and Benefits
My apartment flooded. The irony was impossible to ignore: for the last two months, we've been involved in a consulting project examining how to better coordinate storm water management efforts. Innovation begins at home? As I slogged through the 3-4 inches of water Monday night, it occurred to me that the problem isn't the water, but rather that humans aren't more amphibious. The ultimate solution is an evolutionary one. The severely drought stricken residents of the world, including in California, would have welcomed such a downpour. The challenge is trying to mitigate the various types of suffering (i.e. economic, psychological, health, etc.) caused by having water in the wrong places. Focusing on potential inconveniences, several of which I can personally attest to, can lead us to overlook the benefits. Walking to the train this morning, having been caught outside in another downpour the night before (really?!), I had to admit, the foliage on my block did look pleasingly vibrant and lush.