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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

INSIGHT: Rising Above?

Peter Nicholson

The Nature of the Game
Frustration is the norm. Too often, I ignore the emotional content of my work, as if it were irrelevant. As a designer, I’ve become acclimated to not only the discontinuity between what is and what could and should be, but  also the barriers impeding progress from one state to another. The world doesn’t want to change. The realization of greater sustainability is more about formulating the right process than defining the goal. I derive satisfaction more from forging a creative way around the hurdles than from having overcome them. Resolving the tension is addictive. I become anxious when there isn’t an unaddressed log jam. A student recently asked me, How do you avoid burnout? Have a hobby, I replied. You need a counterweight to balance the psychological load. There are repercussions to failure on these issues. Working at the forefront sounds exciting, but it also means being removed from the mainstream. A concerted effort is required to navigate the gap. I’m learning to communicate better and bring people along. Why can't we all be at the same place? It’s frustrating. I wouldn’t have it any other way.