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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

INSIGHT: Waking the Giant?

Peter Nicholson

Taking Advantage
Systems are insidiously difficult to inflect. Innovating them requires a sense of urgency that is often lacking. Strong ones endure because of powerful, self-reinforcing and sustaining mechanisms. But they are all vulnerable in some way. I’ve suspended my concern over the election, not because I lack it, but rather because of my degree of uncertainty about where best to invest it. Discontent has emerged with social and political structures that have failed to sufficiently evolve. I am watching to see in what way and to what degree the arc of the moral universe will try to bend. Sometimes the achievement of ultimate progress requires building momentum by losing and appearing to regress. I’ve never seen more people ready to exercise their agency, whether to potentially gain, or to preserve and protect. I don’t know what other event could have so profoundly jarred people’s consciousnesses. Within the fissure is opportunity, the potential for a slingshot moment, a step that builds tension for an accelerated leap ahead. The one question being, in what direction will we go? Lacking a compelling sense of purpose, as we have on many domestic fronts, little evolves. The work that begins now is identifying those trim tabs to guide the flight, and insuring that the embodied energy that is accumulating is effectively released and spent on achieving worthwhile targets.