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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

INSIGHT: Alarm Will Sound

Peter Nicholson


Sometimes, I just sit and contemplate. Faced with a blank screen and blinking cursor, I rummage for that kernel of thought-feeling with sufficient urgency to generate a paragraph of reflection-insight. At some point, I reach a tipping point of either thinking or frustration and start writing. Every beginning is an act of will and faith. I'm rarely aware in advance of the final form that will emerge several versions later. The first round isn’t to be trusted; there is almost always more under its surface if I take the time to probe. Most of Foresight’s projects morph over time. Sustainability undertakings can be slippery that way; turning out different from what you thought would happen at the onset. Clarity emerges from the doing. Progress requires rejecting stasis and embracing the flow, being prepared for the scenery and requisites to evolve from what you initially expected. I’m leery of and excited by starts, never knowing where they might lead. We all have ideas caught in mental eddies, preventing them from ever surfacing, growing, assuming a fuller, perhaps unexpected form. The unchanging familiarity is reassuring. My unrealized ambitions comfort me, like permanent back-up plans. Then again, if there were ever a time to break the glass, it is just before a crisis. It is now.