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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

INSIGHT: What Election?

Peter Nicholson

Getting (Un)Real
Turn it down. The November election is not the most important event in the world right now. Presidential campaigns are big business, growing with every cycle. We are the willing consumers, our attentions held captive by unavoidable speculation inexhaustibly generated by those entities profiting from the overextended affair. If campaign finance reform began with placing limits on media spending, the game would change. But then we might be forced to focus on some of the more immediate issues that are now overshadowed by The Race For The White House, like the gross inadequacy of our collective response to issues in our public education system, Climate Change, and a patchwork voting process. We welcome the diversion, driving up ratings with our participation in a matrix that appears to be functioning outside of anyone’s control. That, of course, is a myth. Working on understanding and trying to inflect ingrained systems, I’ve learned they always function as they do for a reason. One of the primary ones being fear of what could be embraced if the situation were different: reduced gun violence, a three-month election cycle, a city powered by renewable sources. So many possibilities to start achieving today, if we could just quiet the noise and focus more on what’s real.