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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

INSIGHT: Whether I Like It or Not?

Peter Nicholson

Fundraising unnerves me. It carries the potential to taint relationships with uncomfortable implications, whether those solicited say yes or no. We tend to give to that with which we’re connected, to what touches us. Education programs are a risky, distant-horizon investment, but one that I pursue because fostering leadership, diversity and insight is essential to propelling the long-term shift toward greater sustainability. We need to focus on forging capacity, as much as impact. My belief in this imperative is greater than my reluctance to solicit support, although the conflicting impulses continue to tangle with each other. Generally, when I’ve stepped outside of my fortified comfort zones, my world has become larger, richer, more fulfilling. On many of these occasions, however, I’ve wanted to recoil back to the safe and known. It sometimes gets easier. For the students attending our high school sustainability program in 10 days, the program will involve several kinds of growth experiences, like new social dynamics, and perspectives on the world. Our goal is to create an experience that humanely challenges and expands our participants' status quo. It seems a fitting prerequisite then that I confront my own, however much I might internally bristle.