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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

INSIGHT: Beyond Blindspots?

Peter Nicholson

Subjugation and Verve
I can be shortsighted. I’ve had more than one brilliant-seeming idea that, in the end, turned out to be ill-conceived. Ego, passion, and lack of perspective can mislead as much as propel innovation. The input of trusted colleagues helps keep me from fooling myself. It can be a delicate balance, however. Sometimes powerful ideas do seem misguided at first. The often unquestioned paradigms we rely upon, large or small, aren’t easily reconfigured. I’m still learning to navigate situations where people remain attached to the status quo because pursuing an alternative is too unsettling. The emotional certainty of the familiar often trumps rational arguments for the new. We are rarely taught how to tolerate and manage risk. Generating “the what” is the easy part. I’m trying to learn how to better foster “the how.” Being more patient would help. Doing this work requires a weird combination of confident swagger and profound humility. Too often the pendulum can blindly swing too far in one direction or the other. The challenge isn’t to prevent the swings, but rather to not let one extreme or the other dominate, however smart I may think I may be.