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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

Airplanes vs. Volcanoes?

Peter Nicholson

A Wider Angle
Iceland’s panoramas are expansive. The country offers a rich diversity of dynamic landscapes to absorb. However, my photographic attempts to portray their breadth are disappointing. There isn’t a lens wide enough to capture the power and sweep, and the camera’s shutter omits all the non-visual sensory elements that contribute to the viewing experience. Sustainability topics, particularly issues like climate change, require a broad perspective, including the ability to understand the relationship between the macro and the micro, between the present and potential future. In Iceland, the planet's dynamics are exposed in Iceland in the form of rugged lava beds, active volcanoes, diverging tectonic plates, and spectacular glaciers. Between the geologic features and constantly shifting and forceful weather, the power of nature is on full display. And it clearly always wins here. Multiple warnings admonish visitors to respect it, particularly its potential to change suddenly and without warning. In departing last weekend, I was left with a renewed appreciation for the big picture, however ungraspable. It renewed a recognition and humility that is easy to forget in our various technological bubbles, including the one I occupy, jetting above it all, on the way home.