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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

What Does B Corp Even Mean?

Lyndon Valicenti

What if businesses had the same sense of responsibility to their communities and the environment as to their shareholders? What if we could redefine what corporate “success” means? Well, the B Corp movement is already happening! But what does B Corp even mean?

B Corp is a certification label for companies that use the power of business to solve social and environmental problems. Think of it like USDA Organic for milk or Fair Trade for coffee. B Lab, a nonprofit organization, offers this certification to companies that meet rigorous standards of social and environmental performance, accountability, and transparency.

The shared goal of B Lab and the community of certified companies is to redefine what success means in business: looking out for all stakeholders, not just shareholders. B Lab’s vision is “that one day companies will compete not only to be the best in the world, but the best for the world and as a result society will enjoy a more shared and durable prosperity.”

Today, over 2,100 companies carry the certification from across 130 industries around the world. So the next time you are sourcing canvas shopping bags, legal services, or cleaning products, you might have a deeper appreciation for the B Corp seal.