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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

Insight Thursday?

Peter Nicholson

Part 2: Innovation Imperatives
Last November I distributed the first installment in this series. Creating meaningful innovation and change requires a multitude of factors, many of which are often overlooked.

4. Understand: Taking the time to deeply comprehend a challenge requires discipline. We crave solutions. It tends to be incredibly difficult to avoid jumping to an answer, and rather strive first to understand all the elements of a particular problem.

5. Root Causes: There is a difference between redecorating and renovating. Understanding underlying causes and drivers can lead to a more informed perspective and better, more holistic solutions down the line.

6. Unintentional Outcomes: Quickly or incompletely solving one challenge can very easily create another one. Does banning plastic grocery bags eliminate the environmental impact, or merely offset it with another? Without understanding key relationships and being aware of how a change will impact the greater system, the risk of further screwing something up, just in a different way, exists. Don’t look before you leap, but consider the depth of the pool and size of the potential splash.