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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

The Root of the Matter?

Peter Nicholson

Ability v. Inability
My job is simple. It is also difficult. Insight is the foundation upon which we strive to build the houses our clients commission. Unearthing and assimilating it requires the right research and people. This innovation work around issues of bettering the world in meaningful ways is difficult because we are feeling our way in the dark. Frustration is part of the mix. There is rarely a definitive right or wrong. “Success" involves preparation, flexibility, and luck. I struggle with what I perceive to be the limitations of others. They don’t think or see like I do, and have a different sensitivity of touch. (I remember the sheep farmer in Patagonia who could judge the difference of millimeters by feel; this wool is of more value, this less.) Since being a child, I have possessed a profound sense of being unable to fully or accurately express myself. I fluctuate between intently trying, and exasperated silence. Being this way, ironically, has made me pretty good at just that. I listen and comprehend well if only because of how fully I appreciate the power and potential of being deeply understood to liberate and inflect the world.