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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

The Nature of Our Ambition?

Peter Nicholson

National Objectives
The Olympics were compelling. I enjoyed watching the fulfillment of ambition, win or lose, in all the apex moments. When I was younger, and studying classical music and pursuing my own athletic ambitions, the “gold medal” goals were clear, however distant. The older I get, the less destination-bound I feel. The direction is more internal and process-focused. Olympic level performance requires years of discipline, as does attempting to effectively address complex issues involving people, economics and the planet. There is no singular heightened moment in my work, but rather a series of them, minor and more significant, occurring every day within Foresight’s studio and our clients’ offices as we attempt not to win the race, but to make a positive contribution to a larger movement. I’m constantly trying to understand the dynamics of our national trajectories with regard to health care, immigration, gun violence, etc. To what vision of the future we are striving to arrive through policy mechanisms and cultural shifts? What does a gold medal country look like? Through what preparation is it achieved? I fear we often lack a comprehensive understanding of the overall dynamics when instituting changes, and are left with a myriad of half solutions. The Olympics are fundamentally about perseverance and overcoming limitations over a much longer time than two weeks. Which isn’t to say there aren’t some barriers, whether known or new, that are insurmountable. The point isn’t to win, but to try.