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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640
USA

773.271.1990

We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.

Blog

Insights, inspiration and opportunities to create a more vibrant and resilient future.

What's In An Office?

Peter Nicholson

Growth Etudes 3: Finding Lucrative
The panoramic view captivates me. Easily distracted by all the city movements below this borrowed 40th floor conference room perch, I would get little done if I worked here. I don’t covet the digs, but I do the resources behind them. Sustainable innovation is often distanced from robust profit. Those of us who practice it constantly have to bridge the gap, make the connection to the economic, demonstrate that the social and environmental does ultimately translate into dollars. A necessity, it's nonetheless a tiresome argument to always have at the ready. Despite The Economy being a human construct, it rules us, demanding that all transactions be ultimately converted to and measured in its currency. I yearn for greater capacity to more quickly figure out and pursue bigger, better, faster change that incorporates all types of value. Foresight’s scrappy and resourceful team has excelled with fewer resources than many of its peers. I would never want to lose that spirit. I’ve seen enterprises too well-funded. The squandering offends me. I seem to be inherently wired against waste. Perhaps on some level affluence scares me, fearing that I could get overly comfortable, lose sight of the goal, spend my days staring out the window at the thousands of minute inflections below, simply because I could.