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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

Is It Worth It?

Peter Nicholson

Body in Flight III: The Impossible Project
My mother set the example. “Guess what I did today?” she asked during an unexpected phone call one evening a few years ago, before announcing her impromptu skydiving feat. Whether scuba diving, downhill skiing, travel to remote locations, or falling from an airplane, my fearless mother has been the family’s chief adventure officer. I probably wouldn’t have jumped myself without her example. I didn’t set out to have a profound experience, but to simply mark the occasion of my birthday with something memorable. Beyond the immediate physical and psychological jolts, there were residual impacts that I’ve yet to fully identify. Some of the more meaningful experiences I’ve had weren’t the result of doing things where I knew what to anticipate, but rather those where I didn't. Helping organizations and multi-stakeholder collaborations, I've witnessed them struggling to comprehend their potential. They often set their own limitations, as I have myself, through an unwillingness to extend themselves outside of the familiar. I wasn’t weary of the chute not opening, but rather of the foreignness of the experience. Seeking the memorable can end very badly, but much of the time, the risks can be mitigated. Reserve chutes exist for a reason. If we’re going to progress, we need to try. There is no sustainable safety in stasis. And yes, one day, the parachute will fail to open, figuratively speaking. I will float away. But until then, don’t fool yourself, everyday is a jump. You in?