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4619 N. Ravenswood Ave., Ste 305
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We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.

Blog

Insights, inspiration and opportunities to create a more vibrant and resilient future.

All or Nothing?

Peter Nicholson

The Middle Road
Photography mediates my stride. Hiking on vacation last week, I struggled to strike a balance between my speed-demon daughter, and slower-but-steady mother. I remember being my kid’s age, discovering a capacity to clock miles at a steady, accelerated clip, riding a mild adrenaline high that was difficult to moderate. She doesn’t like to slow down either. Picture-taking imposes a discipline, heightening my visual awareness that is constantly searching for a compelling combination of pattern, vista and light. It is a solitary and subjective pursuit, regardless of any accompanying companions. It is the opposite of most of my daily work, which is most often collective and striving for objectivity. Contrasts stimulate me. Some are chosen, others are imposed. Sustainability is fundamentally about navigating the space between what is and not just would should be, but what needs to be, whether widely acknowledged yet or not. I see different things depending on my pace, not better or worse. I have learned to enjoy walking slower, but the challenge remains the same: acknowledging the potential opportunity my eye has caught and sized up, and then mustering the will to break my stride, stop, and take the shot.