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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

What's the Big Idea?

Peter Nicholson

Adjusting Discipline
We hope. During occasional moments in my 10+ year yoga practice, I’ve contemplated quitting. The physical machinations don't seem worth the delayed, amorphous results. A client recently commented “I was hoping that the document you sent would have that one big, game changing idea. It didn’t.” The nature of innovation is misunderstood. I’m eager for substantial, meaningful breakthroughs, yet have learned how much hard, slogging work is required to create the conditions for them to occur. As I’ve stated before, the barriers aren’t knowing what to do. The real challenge is mustering the focus, collaborations, and will to do the hard, often behind-the-scenes work. I’m finding myself increasingly out-of-alignment with impact-seeking colleagues who sit relatively on high, pontificating on such matters, largely disconnected from the challenges of implementation. Systems need to shift; the “how" as well as the “what." Getting deeper down into the muscle and bone requires enduring a modicum of self-questioning pain: why are we doing this? The fantasy is that we can get there in one fell swoop, if only we could surface the right idea, realize that advanced pose. Meaningful innovation requires discipline and a focused effort over time. By nature, systems, like bodies, do not shift easily. But once the fascia and ligaments are penetrated and manipulated, change does start to happen, a gradual release and realignment, and in that, a new freedom.