Success isn’t assured. Innovation carries risk, particularly when it’s focused on issues that are difficult to shift. Inherently curious, I find the process of discovery deeply satisfying. Rarely is the challenge Foresight is charged with addressing, whether by a client or ourselves, the one that fundamentally requires addressing. Our real conundrums are buried. “I want to generate something innovative,” a new client recently exclaimed to me. I’ve been working on another project with the same goal for several months. Through a series of steps, an idea was generated that was truly groundbreaking. It was pretty much summarily rejected by the clients with some version of “we don’t get it” or “this isn’t relevant,” despite being abundantly understood and deemed highly applicable by the host of experts that helped generate it. I failed. Shaping perspective is often the primary challenge, whether it’s conveying there is more to a challenge than is immediately apparent, or that the very nature of “innovation” sometimes means a concept exceeds current paradigms, or what might be deemed possible. We have to give equal attention to designing the inventive solution and how it will be described. I’m learning, sometimes painfully, from those who appear not to "get it," but who, nonetheless, far outnumber me and pay the bills.
Insights, inspiration and opportunities to create a more vibrant and resilient future.