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4619 N. Ravenswood Ave., Ste 305
Chicago, IL 60640


We are a multidisciplinary innovation studio working with diverse partners to understand sustainability challenges and identify holistic, resilient solutions, and we are committed to training the next generation of leaders.


Insights, inspiration and opportunities to create a more vibrant and resilient future.

Who Pays for the View?

Peter Nicholson

The Nature of My Ambition
I don’t covet the office. The expansive lobby on a high floor of a new, downtown high-rise with increasingly rare, unobstructed views of the city is impressive. The relevant contrast with Foresight’s third-floor space isn’t so much physical—our studio would fit in the aforementioned atrium—as economical. I’m not impressed so much by the glamorous office, as how the firm that occupies it generates its profits. I’ve worked in areas concerned primarily with artistic, environmental or social matters for the vast majority of my career. While they all carry economic implications, the kind of value they produce isn’t strongly or directly monetized. A career focused primarily on generating economic profits has never appealed to me, however much I might admire its trappings. Yet being immersed in the "non-profit” sector, even on the philanthropic side, can get tiresome. You have to make peace, at some point, that until meeting the need is somehow monetized in our capitalistic society, there will never be enough resources. When I walk off that elevator, see that view, a ping of jealously always surfaces. What would it be like, even if just for a minute, to have enough, to have more than enough, to address some of these complex social and environmental issues with sufficiency, if not abundance and style?