Growth Etudes 3: Finding Lucrative
The panoramic view captivates me. Easily distracted by all the city movements below this borrowed 40th floor conference room perch, I would get little done if I worked here. I don’t covet the digs, but I do the resources behind them. Sustainable innovation is often distanced from robust profit. Those of us who practice it constantly have to bridge the gap, make the connection to the economic, demonstrate that the social and environmental does ultimately translate into dollars.